a logo redesign?
Sidney Hotel logo redesign becomes a compass icon when we synthesize it in the solid simplicity of our ‘S’ used as a symbol. A new Sidney Hotel identity/logotype should establish a personal route, experience, and trust in a simple way.
The primary colours of the Sidney Hotel are made up of dark blue and gold. There was a different variation of these blue hues present in the past logo of the Hotel. Dark blue represents to associated with knowledge, power, integrity and professionalism, and also midnight. Optimistic and positive, gold adds richness and warmth to everything with which it is associated - it illuminates and enhances other things around it.